We are your fractional strategy
and marketing department
What we do
We are an extension of your brand or agency, sitting on the same side of the table, providing objective guidance and strategic marketing solutions matched to the true needs of the business.
We cover the breadth of a full-service marketing department and creative services team in one - from brand strategy through go-to-market activations.
Why Fractional
Our Fractional Chief Marketing and Strategy Officer offers the benefits of an experienced strategic marketing leader, quarterbacking the growth of your brand and business, but without the need to commit to the high cost of a full-time C-Suiter or the expectation of knowing how to manage single subject matter specialists and agencies.
We have a diverse background across B2B and consumer industries as well as brand building, digital and social marketing, and PR communications disciplines. We know where to focus and how to deliver results, faster, more effectively, at a fraction of the cost.
We work with companies at all levels of growth. Our combination of C-suite level accountability and curated creative service teams makes for an a la carte solution sized precisely to the needs of the business.
We are not consultants or freelancers. We take a fiduciary responsibility to the business , not short-term hired hands.
We are not an agency. While we have all of the creative resources of one, we are an in-house steward first, curated team second.
how we partner with brands
Many high-growth companies find success with an awesome product and stellar relationships. But when it comes to building a brand, telling their story, developing sustained growth, or knowing how to market themselves, they don’t know where to start.
the field trip dept fractional Chief Marketing Officer will point you in the right direction and get you there.
We listen, learn, and diagnose your needs, and recommend an objective, top-down custom solution. Then serve as your in-house marketing department and external creative service team to execute the plan.
how we partner with Agencies
Agency life is unpredictable. It ebbs and flows. Constant pitching, intermittent projects, nuanced discipline needs, and the Great Resignation. It’s next to impossible for the strategy team to always have the appropriate size, leadership, or accountability.
Think of the FIeld Trip Department as your trusted, on-demand, perfectly-casted strategy team.
We have a curated network of top-caliber strategists hailing from elite agencies, starting with your fractional head of strategy. We plug-in independently, as a pre-assembled team with a vetted mid-level strategist or in partnership with your existing strategy crew.
RECENT Work
Sage Mountain
Rebranded a $2.5B AUM, ultra-high-net-worth wealth management firm and alternative investment community to more prominently reveal its creative, independent, and personally cared for nature - feeling more akin to a sophisticated hospitality and wellness brand.
Wealthspring Capital
Rapidly grew a relatively niche SPAC-focused investment firm into an established, trusted, and visionary brand by instituting all-new marketing practices: brand identity, website redevelopment, collateral, virtual events, PR communications, email, CRM, and lead gen.
3M
Unified a conglomerate manufacturer of over 55,000 products with one consistent, thought leading story around health and safety, told through the context of solving global socio-economic challenges.
