How We partner With agencies
The client-agency-talent model has changed. We’re living in a flexible, remote, decentralized world. Marketing and advertising is more fragmented requiring nuanced expertise. Projects are unpredictable and varied. It’s becoming increasing difficult to predict and resource teams effectively.
We believe strategy is the core of any thriving agency, but too often, the department can run without senior leadership and accountability, missing nuanced discipline and category experience
It’s hard to staff strategy teams effectively
It’s a peak and valley job, making it difficult to predict and resource accurately. It’s the first step out of the gate on any project, creating an urgency to be available and ready to go at a moment's notice. It requires specialized expertise that rarely exists within one person or small team. And it’s one of the biggest culprits of the Great Resignation talent drain.
Think of us as your trusted, on-demand, perfectly cast strategy team
Diverse Expertise
We have a trusted, curated network of top-caliber strategists, at all levels, hailing from elite agencies, spanning discipline focus and category backgrounds.
Always Available
We are always ready to go on any pitch, project, or roster client need. By operating as a vetted team, there is no need to worry about freelancer availability or dependability.
Accountable and Autonomous
We start with a fractional head of strategy to run as autonomously as possible. Your strategy lead will be visible to clients, pushing the thinking, deep in the work, and always responsible for the final output.
Flexible Structure
We can plug in independently, bring in layered oversight with a mid-level strategist as support, or in partnership with your existing strategy crew.
Team Leadership
Our fractional head of strategy can help lead your current team of strategists, providing mentorship, guidance, and institutional experience with training, best practices, and ongoing frameworks.