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We’ve been on a journey to bring pay transparency and equal opportunity to the agency new business community. The first wave of our survey began to reveal the true picture of how growth leads are currently compensated, but it also opened the door to new questions about how should they be compensated.

In Wave II, we dug far deeper providing tangible data on total compensation structure by experience, demographics, and agency types. We explored how agency incentive programs operate and perhaps more importantly, how should they be structured with KPIs that are more reflective of marketing goals and what new business teams can control.

Adweek
We had an exclusive partnership with Adweek to share the results of the Agency New Business Salary Report, conveying our perspective on the maturation of agencies growth structure, the nuances of individual compensation in a team sport, and the implications for both employers and talent.

We collaborated with NBZ Partner to conduct the first and only Agency New Business Salary Report. Our goal was to uncover how agency marketers and growth leads are compensated across the industry and to delve deeper into how to create fair and motivating commission structures that reward those who drive new business growth.

AdAge
We were interviewed about the rise of fractional marketing and our experience partnering directly with rapidly scaling brands and boutique agencies. Fractional strategic leadership is only going to become a more sought-after solution, especially for growth stage companies who are looking for objective leadership and guidance across complex and unconnected marketing channels.

Digiday
We discussed the merits of the fractional CMO model and the difference between a freelance marketing consultant vs. fractional CMO partner. It’s about adopting a shareholder mentality that sits on the same side of the table, leading and recommending only what will generate the greatest impact. It eliminates hiring costly full-time marketers or often multiples of them to span disciplines. And replaces the pains of wrangling a roster of agencies and consultants who operate in siloed specialties, require management, and have their own vested interests.