How We partner With Brands
No matter the maturity of your business, there’s always an opportunity to strength the foundation or accelerate growth The to-do list can feel endless. Plus there’s the actual business to run.
How do you know what you need or where to start?
There is no cookie cutter playbook. Rarely is a shiny new website the answer. The internet has no shortage of content.
Your Field Trip Department fractional Chief Marketing Officer will point you in the right direction and get you there
How it works
We will diagnose your needs and lead an in-house marketing department and creative service team in one. We operate with a fiduciary responsibility to only genuinely recommend what we believe is the right course of action.
We start with an introductory meeting, a no fee, no commitment discussion
We’ll ask a series of structured questions to understand your business, objectives and challenges
We’ll share our observations and philosophies about brand building
We’ll then create a customized proposal for our recommended plan - a heavily considered and unique approach, nothing pre-packaged or off the shelf
Every business goal is different, but there tends to be common deliverables.
While we can plug in at any stage, we recommend operating in a linear order
Set the Foundation:
Brand building essentials
Brand strategy and positioning
Brand truth mining, audience research, competitive audits, and market assessment
Messaging and product strategy
Defining the brand story and how to talk about key product offerings
Brand identity development
Creating and/or modernizing a brand’s visual system: logos, imagery, colors, fonts, graphics
Website redevelopment
Reimagining and retooling your site to reflect the new brand identity and more effectively capture inbound opportunities
Marketing collateral
writing and designing pitch books, trade materials and introductory one-sheeters
Marketing Planning:
prioritizing growth opportunities
Top-down brand and growth marketing plans:
Brand marketing, PR, experiential, events, digital marketing, social media, lead generation, email, CRM, search, and performance media
Objective setting
Annual investments, KPIs, and measurement framework
Operational infrastructure
Recommending marketing tools and platforms
Content marketing strategies
Creating communication, content, and editorial plans developing and distributing content across owned, paid, earned channels
Management and Implementation:
execute the plan
Content marketing programs
Managing the messaging, writing, design, and distribution of all content
Social media marketing
Setting up social platforms, instituting best practices, developing social strategies, calendars, media support, and community management
Oversee PR and communications
Leading in-house and outsourced PR and communications firms for thought leadership and executive visibility