We are your fractional strategy
and marketing department
What we do
We are an extension of your brand or agency, sitting on the same side of the table, providing objective guidance and strategic marketing solutions matched to the true needs of the business.
We cover the breadth of a full service marketing department and creative services team in one - from brand strategy through go-to-market activations.
We consist of experienced leaders and curated teams, growing alongside your business, replacing the need to commit to full time specialist hires, difficult to manage agencies and freelancers, or intermittent project needs.
delivering you greater business results from seasoned strategic leaders,
executed at a fast, efficient pace, while cutting resourcing costs in the long run.
how we partner with brands
Many high-growth companies find success with an awesome product and stellar relationships. But when it comes to building a brand, telling their story, developing sustained growth, or knowing how to market themselves, they don’t know where to start.
the field trip dept fractional Chief Marketing Officer will point you in the right direction and get you there.
We listen, learn, and diagnose your needs, and recommend an objective, top-down custom solution. Then serve as your in-house marketing department and external creative service team to execute the plan.
how we partner with Agencies
Agency life is unpredictable. It ebbs and flows. Constant pitching, intermittent projects, nuanced discipline needs, and the Great Resignation. It’s next to impossible for the strategy team to always have the appropriate size, leadership, or accountability.
Think of the FIeld Trip Department as your trusted, on-demand, perfectly-casted strategy team.
We have a curated network of top-caliber strategists hailing from elite agencies, starting with your fractional head of strategy. We plug-in independently, as a pre-assembled team with a vetted mid-level strategist or in partnership with your existing strategy crew.
RECENT Work
Sage Mountain
Rebranded a $2.5B AUM, ultra-high-net-worth wealth management firm and alternative investment community to more prominently reveal its creative, independent, and personally cared for nature - feeling more akin to a sophisticated hospitality and wellness brand.
Wealthspring Capital
Rapidly grew a relatively niche SPAC-focused investment firm into an established, trusted, and visionary brand by instituting all-new marketing practices: brand identity, website redevelopment, collateral, virtual events, PR communications, email, CRM, and lead gen.
3M
Unified a conglomerate manufacturer of over 55,000 products with one consistent, thought leading story around health and safety, told through the context of solving global socio-economic challenges.
