Rebranding nate as the true universal shopping app

Challenge

nate is a fintech shopping app loaded with features. It gives consumers the ability to buy and checkout from any website in one consistent way. Offering buy now, pay later options and the ability to share lists, send gifts, and protect payment info and purchase history.

We needed to unify all of the individual benefits under one common understanding of what is nate, how it works, and how it helps online shoppers.

Our goal was to establish a a positioning and purpose that captured everything nate offers today with a north star for where the company can grow next.

Solution

The conveniences of online shopping are not equal, everywhere. Amazon has swallowed up 41% of e-commerce, raising the bar for easy, all-in-one, seamless shopping. This doesn’t necessarily mean people only want to shop there, only that it’s hard to resist the sheer convenience — makes shopping the rest of the internet feel cumbersome and prohibitive.

The issue is that convenience is at odds with freedom and self-expression. Being able to shop the vastness of the internet without restraint or hiccup, buying anything from anyone that aligns with our values of individuality and equal opportunity – the defining characteristic of Gen Z.

nate liberates the entirety of online shopping and puts the power in your hands, freeing you to express yourself with total control. In essence - your shopping super power.

The result was a new brand identity, brought to life across a marketing program designed to generate awareness, provide education, and drive downloads. The brand took shape with a new app page description, organic social content, page social ads, OOH and a social impact campaign.