Shifted an invisible, transactional company into the 5th most valuable brand, through inspiration and enablement, proven across segments, audiences, sponsorships, and passion points.
Challenge
Previously, people had an unconscious relationship with Visa as a payment processor, but as the options for how we pay and get paid expanded, Visa had to change to a place where consumer choice and brand salience was more important than ever.
Solution
Build the brand around what’s meaningful in their life and where they want to be, inspiring, enabling, and celebrating them along the way, proven across segments, audiences, sponsorships, and passion points.
Results
Significant increases in brand valuation, card preference, and elevation of core equities
The most talked about brand at key cultural moments, Olympics, NFL
Campaign videos and case studies
